Before you explore the St Croix Beauty anti ageing cream range, it is essential that you have an understanding of the skin and the impact of age, enabling you to choose the best product for your individual needs to facilitate optimum results when correcting skin concerns.
Our expertise derives from extensive research into the structural and physiological changes that lead to the common signs of ageing skin.
The first signs of ageing in the skin often include:-
These changes are not just cosmetic; they are a result of biological and physiological changes that lead to a decline in the health, strength, and overall function of your skin.
Also known as chronological ageing, essentially a pre-determined trajectory by your genetics. This natural biological process slows down the skin's ability to regenerate and repair, which is caused by our diminished ability to produce Collagen (Skin-supporting protein or structural protein) and Elastin with age. Thus, we show visible signs of ageing - irrespective of lifestyle choices.
External influences—particularly sun exposure, pollution, smoking, and a poor diet—can significantly accelerate ageing in your skin. UV rays are particularly harmful, breaking down Skin-supporting protein, damaging Elastin, and triggering oxidative stress that speeds up the formation of skin lines, sagging, and pigmentation. Pollutants and harsh skincare products further weaken the skin's defences, especially in sensitive skin, as it can struggle to recover from environmental stress and inflammation, increasing the need for specialised anti-ageing care.
The two primary structural proteins, Collagen and Elastin, keep the skin firm, flexible, and resilient. These proteins are plentiful and constantly renewed in our younger years, helping the skin remain smooth, plump, and wrinkle-free.
However, as we age, structural protein production reduces, and Elastin becomes less effective. Creating visible skin thinning, sagging, and forming lines and wrinkles.
St Croix anti-ageing cream is designed to support the production and protection of these essential proteins. Our science-led approach combines ingredients that help restore firmness, reduce the appearance of lines, and boost overall skin resilience—ensuring visibly smoother and healthier skin. Often within days.
We can't alter our genetics to determine when signs of ageing occur. However, We can slow down the progression of ageing by incorporating the following:-
A successful skincare routine for mature skin begins with a gentle, cleanser that hydrates your skin and preserves natural oils while removing impurities.
Follow this with a serum enriched with ingredients such as hyaluronic acid, which draws in and holds moisture within the skin, helping to plump it up and minimise the visibility of lines. Finally, apply a nourishing moisturiser cream that seals in hydration and includes anti-ageing actives.
Equally important is daily sun protection. Exposure to UV rays is a significant factor in premature ageing, so applying broad-spectrum SPF cream daily is essential, even on cloudy days. Antioxidant serums further protect against environmental stressors, helping to prevent Elasticity protein breakdown and pigmentation.
For sensitive skin, opt for fragrance-free or dermatologist-tested formulations to prevent irritation. A dedicated eye cream helps address lines and dryness around the delicate eye area.
Weekly exfoliation with a mild acid (like a fruit enzyme or AHA) can improve texture and promote cell renewal, keeping the complexion radiant and smooth.
The best anti-ageing products are formulated with high-performance ingredients that address visible signs and underlying causes of skin ageing.
Benefits: Provides deep hydration and visibly smooths fine lines.
Expert Insight: Dr. Ellie Rashid, a UK Consultant Dermatologist, emphasises its importance in skincare:
“Hyaluronic acid maintains hydration, and ceramides support the skin barrier and prevent moisture loss.”— Independent
Product Recommendation: St Croix Supercharged Hyaluronic Face Cream
Benefits: Encourage collagen synthesis and boost skin cell renewal.
Expert Insight: Dr. Zainab Laftah, UK Consultant Dermatologist, states:
“They have the most scientific evidence for stimulating collagen and elastin, which are key proteins in plumping the dermis, thus softening fine lines and wrinkles. They also help fade pigmentation caused by sun damage and can even out skin tones.” — Independent
Product Recommendation: St Croix Instant Effect Night Wrinkle Filler
Benefits: Encourage the skin to increase collagen production.
Expert Insight: Dr. Sonia Khorana, a UK GP with a special interest in dermatology, advises:
“Peptides can aid in skin repair by boosting collagen production, resulting in a healthier complexion.”
She also notes that peptides should not be viewed as “Botox in a Bottle” and are more effective when used in conjunction with other active ingredients such as hyaluronic acid, niacinamide, and retinoids. — The Guardian
Product Recommendation: St Croix Instant Effect Night Wrinkle Filler
Benefits: Protect against free radical damage.
Expert Insight: Dr. Emma Craythorne, Consultant Dermatologist & Dermatological Surgeon, advises:
“This has become the hallmark of professional-grade skincare regimes as the most studied antioxidant of the skincare world, highlighting its ability to promote radiance when used daily.”
— The Telegraph
Product Recommendation: Supercharged Vitamin-Powered Hyaluronic Face Cream
These ingredients are most effective when incorporated into a thoughtfully structured skincare routine. Choose a corrective serum and cream that blend multiple active ingredients to provide more complete benefits.
During the night, the skin naturally focuses on repair and regeneration. That's why it's the perfect opportunity to apply richer, more concentrated treatments. A night cream formulated for mature skin often has higher concentrations of essential active ingredients as stated above, as well as hydrating oils that work overnight to restore and strengthen the skin. We recommend using our night time cream with our Instant Effect Day Wrinkle Filler Cream.
Advanced delivery systems—like encapsulated retinol or time-release peptides—help these actives absorb steadily, lowering irritation and amplifying their impact. Night-time is also an excellent opportunity for exfoliating treatments and targeted serums that support skin renewal and regeneration, which reduces skin lines wrinkles and more.
St Croix Beauty's night-time anti-ageing skincare cream is designed to soothe, replenish, and visibly renew even the most sensitive skin.
Skincare isn't just about the products you apply—your overall lifestyle also shapes it. Diet, hydration, sleep, stress levels, and daily habits influence skin age.
To help you stay on track, we've developed a downloadable Daily Skincare Checklist—a simple yet powerful tool to guide your morning and evening routines. It includes reminders for key steps, like cleansing, serum application, moisturising, sun protection, eye care, and lifestyle prompts such as hydration and sleep.
Following this structured approach ensures your skincare becomes a daily ritual that delivers visible, long-term results for firmer, smoother, and more radiant skin.
Yes absolutely, they can work very well. The key to success is consistency and the right active ingredients. Whilst some treatments can produce results in days, it can also take weeks to see noticeable results. Remember, lifestyle factors like sun protection, a balanced diet, and adequate sleep enhances overall skin health and can decrease the time it takes to see results.
We cannot emphasise enough the importance of consistency, combined with the use of products with the following dermatologist-approved ingredients:-
| Ingredient | Benefits |
|---|---|
| Retinol-based products (Vitamin A derivatives) | Boost collagen, smooth fine lines, and improve skin texture. |
| Vitamin C | Brightens skin, evens out tone, and fights oxidative damage. |
| Peptides | Support collagen production for firmer skin. |
| Hyaluronic formulas | Hydrating and plumping the skin. |
| Niacinamide (Vitamin B3) | Improves elasticity and reduces redness. |
